Create demand
GetGTM
Turning the right signals into pipeline, conversations, and early revenue motion.
Builder · Operator · Problem solver
I build one motion.
I build the tools, systems, and operating motions that connect signal, message, people, and revenue—so every action makes the next one smarter.
01 / 05 — Make growth move
one
motionnot nine silos
motionnot nine silos
Most companies aren’t slow. They’re disconnected.
Every team is working. The problem is that each experiment ends at the edge of the next team, so effort accumulates without becoming advantage.
Marketing
Generating signals nobody enriches.
SDR
Sending sequences nobody analyses.
CS
Managing renewals ops never sees coming.
Finance
Questioning spend nobody mapped to outcomes.
AI
Automating the disconnection at scale.
Nine activities in parallel. Zero of them compounding.
One motion is not simplicity. It is architecture.
Every part of the system is aware of every other part, and every action leaves the system smarter than it found it.
click a stage to move through the system01 / 05
ONE
MOTIONevery action
feeds the next
MOTIONevery action
feeds the next
signal enterslearning returns
01 / SEE THE SIGNAL
The signal was there. Someone else acted on it.
Seeing the signal is not the same as having a listening tool. It means the signal, once seen, goes somewhere useful immediately.
Without it, you are building campaigns for problems that moved on three months ago.Heddl · GetGTM · in-market intelligenceDifferent instruments.
One operating system.
Each product plays a different role in the same GTM loop: find signal, shape clarity, create movement, and let the learning compound.
one connected system / six instrumentsALL SIX ACTIVE
Different tools. One connected job. Click a stage to see which instruments carry that part of the motion.
OPEN GETGTM ↗
Reduce sprawl
Heddl
One connected GTM workflow across discovery, enrichment, outreach, inbox, and close.
Build readiness
AIReady RevOps
Making the definitions beneath revenue numbers trustworthy before AI scales the mess.
Recover value
SaaSSpendTrack
Finding the gaps between software spend, contracts, renewals, and actual usage.
Stay visible
Whizzlead Media
Building the repeatable founder-led video system that makes authority compound.
Run experiments
IAM Human SDR
A project exploring what modern sales development looks like when the human signal stays visible.
How I think about movement.
Click through the chapters. This is the operating logic behind the products, systems, and work.
01 / FIND THE TENSION
Good GTM begins before the campaign.
I look for the disagreement, friction, or unmet demand that is already present. The goal is not to manufacture urgency. It is to recognise where the market has already given you a reason to move.
Without it, the signal disappears into the noise.
Worked across different kinds of growth.
Marketing and CRM foundations, GTM systems, RevOps, customer success, and revenue operations.
GetGTM
Proshort
Whatfix
LatentView Analytics
Quanergy
Bajaj Finserv
M
Magnetic Rubbish
FV
Future Value Retail
13+years across revenue, CRM, GTM, and growth systems
40+GTM, Martech, Sales, CS, and Partnerships tools managed
$5M+annual technology portfolio and contract value managed
$40Mpipeline enabled through lead generation, scoring, and enrichment
Make growth move.
Not by adding another channel. By connecting the signals, systems, people, and stories already trying to create momentum.
I’m building the operating system for one accountable GTM motion.
Let’s compare notes ↗